Interview with the co-founder: vizrm’s LinkedIn Integration
On December 18 vizrm’s marketing agency sat together with vizrm founder Markus Meier to discuss the launch of vizrm’s new Pipedrive-LinkedIn integration. Read here the full interview.
Interviewer: Markus, thanks for sitting down with us. Let’s dive right in—what’s the deal with your new LinkedIn integration? What’s it all about?
Markus: Sure! At Vizrm, we’ve been focused on creating tools that make life easier for enterprise sellers. I work in enterprise sales myself, and one of the most frustrating things is how much time it takes to do prospecting and account research. Since so many of us do that work on LinkedIn, it was a no-brainer to integrate it into our toolkit.
Interviewer: So, how does it work? What’s in it for sales teams using Pipedrive?
Markus: There are three main features: First, you can create contacts in Pipedrive directly from LinkedIn with a single click—no more manual data entry.
Second, you can view and update CRM data, like deals and activities, right inside LinkedIn.
And third, we automatically track LinkedIn messages and connection requests in Pipedrive, so your CRM stays up-to-date without extra effort.
It’s all about saving time and keeping everything organized.
Interviewer: How’s this different from other LinkedIn tools or CRM integrations out there?
Markus: The big difference is our focus. Many tools out there are either buggy, free options for scraping LinkedIn data or built for marketing teams, not sellers.
For enterprise sellers, it’s not about scraping tons of data—it’s about researching specific accounts and finding paths to key decision-makers. We stay true to our mission of being the ultimate CRM tuning kit for enterprise sellers, nothing else.
Interviewer: Got it. So, how do you see this adding value to sales teams? Are there specific metrics you’re using to measure success?
Markus: For enterprise teams, the integration saves time and eliminates distractions, so sellers can focus on closing deals. It also boosts CRM adoption because it makes updating data so much easier. Metrics-wise, we’re tracking things like time saved, CRM usage rates, the number of qualified leads added to Pipedrive, and, eventually, how it impacts deal conversion rates.
Interviewer: Love it. So, where’s this going? Are there any plans for updates or new features?
Markus: Absolutely. We’ve been running a closed beta for six months, which helped us refine the product and prioritize the next steps. There are three big areas we’re working on:
OrgChart integration – We’ll connect LinkedIn more tightly with our OrgCharts app.
Email database integration – Pulling verified email contacts directly from LinkedIn, something typically reserved for marketing tools, but we think it’s just as valuable for sellers.
Message templates and sequences – We already track LinkedIn messages, but adding templates and standardized sequences will make outreach even more efficient. Imagine automating follow-ups while tying everything back to your CRM for better tracking.
About Markus
Markus Meier has been working as a strategic seller and sales leader in the software industry for over a decade.
Out of his passion for B2B enterprise sales and Software the idea for vizrm was born which he co-founded in 2021.